The Watchmat is a place for your watch and so much more. True to its scandinavian roots, The Watchmat is elegant, minimalistic and purposefully designed to safely store your watch without drawing focus from it. With 20 material and color variations, it fits in every enviroment.
The Watchmat is made with the finest materials. The core consists of a shock-absorbing pad coated with DUNES® leather from Sørensen Leather. They describe the leather as such: “DUNES® is an exclusive Aniline leather with a natural, rustic look and a sublime, almost velvety tactile feel.” DUNES® collection has received the Nordic Swan Ecolabel.
The aluminium is anodized to give it a protective and dirt repellent surface. Milled in the bottom is a non-slip ring and a brass emblem of authenticity in the center.
It is a case of ‘If you need it, create it’. Creater Brian Moeslund Hegelund explains: “I have long needed an alternative to putting my watch away in a box or have it hanging on a stand. I wanted to display the watch in its interity but at the same time storing it on a ‘cushion'”. An idea was born and thus the Wachmat was created.
“I enjoy the fact that the Watchmat has made it possible for me have my watches out and as a part of our decor. I am proud of what I have created and I’m excited to share it with other watch enthusiasts”